Emily Redmond

Emily is the data analyst behind Emilytics, where she helps founders and marketing teams stay on top of their website analytics without drowning in dashboards. She specialises in Google Analytics 4, Google Search Console, and Bing Webmaster Tools — three platforms most teams underuse because the learning curve is steep and the time investment never seems to pay back.

Her approach is to translate analytics into plain English. Instead of leaving you to spot patterns in raw data, she watches the numbers across your sites in the background and surfaces what actually matters: traffic spikes worth investigating, ranking dips before they become problems, and the kind of context that turns a metric into a decision.

Emily writes the Emilytics knowledge base — 200+ guides across ten topic clusters covering GA4 setup and tracking, Search Console diagnostics, conversion rate optimisation, content marketing analytics, and the practical, unglamorous work of analytics reporting. She writes for marketers and analysts who need answers, not filler.

Before Emilytics, she spent years in growth and analytics roles at startups, where she developed a particular fondness for catching the small drops and small wins that most dashboards miss.