Emily watches your website analytics so you don't have to.
Emilytics is a web analytics tool that plugs into existing platforms you already use to provide deep insights and updates. Connect Emily, our AI agent, to Google Analytics, Google Search Console, Microsoft Bing Webmaster, or whatever you use — and, through MCP, analyze your data with Claude Code, OpenClaw or any other AI agent or LLM you have in mind. Emily spots the spikes, explains the dips, and texts you the stuff that actually matters.
3 sites up, 1 worth a look
Your traffic is up 34% today 🎉
Reddit thread on r/analytics sent 2.1k. Want me to dig in?
Half data nerd, half friend who won't let you forget to check your numbers.
I live inside Emilytics. My job is to read every metric across your GA4 properties, Search Console, and Bing Webmaster sites, notice what's changing, and tell you — in English, not dashboards.
“Yes, I know, another AI. But I promise I'm good at one specific thing: making sure nothing interesting happens to your traffic without you knowing.”
Iwasbuiltbecauseanalyticswasmakingpeoplemiserable.
Every founder I met was opening five tabs, copying numbers into a spreadsheet, and still not knowing what was actually going on with their traffic.
“Analytics shouldn't feel like tax season. It should feel like a friend texting you — hey, something interesting happened today.”
So here I am. Part analyst, part pen pal, fully committed to making sure you never have to squint at a dashboard on a Monday morning again.
Google ships GA4. New model, new UI, new everything. Powerful, but confusing enough that most teams put off learning it until the last minute.
Anthropic ships Model Context Protocol. For the first time, any AI agent can plug into any tool, with analytics included. The door opens.
Claude, Cursor, Codex, Hermes, whatever you use — via MCP they can all read your analytics. So here I am. Finally, analytics reads itself.
Here's what she's usually up to.
Emily runs on a schedule, but she's also paying attention in real time. She only interrupts when there's a reason.
I read the overnight numbers so you don't have to.
While you're still making coffee, I'm through all your GA4 properties, Search Console, and Bing Webmaster sites. Traffic, rankings, Core Web Vitals, anomalies — everything. If nothing moved, you get a quiet thumbs-up. If something did, you get a heads-up.
Good morning! 3 sites up, 1 worth a look →
innolope.com organic search +18% wow 📈
shop.yoursite.com dropped a ranking on "best…". I'll watch it today.
I figure out why — and draft you a note.
Unusual spike on /pricing? I cross-reference your traffic sources, catch that Reddit thread referring visitors, check the conversion rate, and pull it all into a short explanation. You read it in 20 seconds.
Spike on /pricing just now. Traced it to r/analytics— someone linked us. Conv rate holding at 4.2%.
I wrap the day into a one-scroll summary.
Headlines, wins, things to watch. By the time you close your laptop, it's already in your inbox. Same format every day so you know exactly where to look.
Today was a pretty good day.
+34% traffic on innolope.com (that Reddit thread worked out)
3 new keywords ranking top-10 in GSC
1 thing to watch: shop.yoursite.com ranking dip
Inside Emily's head.
She's a reasoning model with hands. Four things plug into her — each one a different sense.
AI agents
Claude, Cursor, Codex, Hermes — whatever you use
MCP
the universal adapter between agents and tools
Google Analytics
your live traffic, conversions, and page data
Search Console
Google and Bing rankings, queries, and indexing
What Emily's friends are saying.
“I talk to Emily more than I talk to my cofounder. Don't tell him.”
“Emily caught a drop in organic search 2 days before our weekly review. Saved us a fire — and a Monday.”
“It's like having an analyst on staff. If the analyst also sent memes and occasionally called me out for not checking my dashboard.”
Invite Emily to your team.
Start with coffee. Upgrade whenever she's officially part of the family.
Free
Just saying hi? No pressure.
- 1 Google Analytics property
- Real-time visitor tracking
- Weekly trend digest
- Daily check-ins from Emily
Starter
Emily full-time in your corner.
- Up to 10 properties
- Real-time anomaly alerts
- Slack + email delivery
- Custom date ranges
- Export reports anywhere
- Priority support
Professional
For agencies and bigger squads.
- Unlimited properties
- Multi-workspace collaboration
- Priority MCP + AI agent capacity
- Custom integrations
- API access
- Dedicated support
How to get the most with Emily.
Say hello
Sign in with Google. Takes 12 seconds. No credit card.
Introduce her to your sites
Pick the GA4 properties, Search Console, and Bing Webmaster sites Emily should keep an eye on.
Let her get to work
She'll scan everything, learn your normal, and start texting you when things change.
Emily keeps secrets.
A quick rundown of how she behaves around your data.
Read-only by default
Emily can look at your analytics. She can't change anything, post anything, or spend anything. Read-only is the only mode.
Encrypted end-to-end
Your tokens and data are encrypted at rest and in transit. Emily works through Google's official APIs — no scraping, no middle-man.
Your data stays yours
We don't sell it, share it, or train on it. Emily reads to help you, not to help anyone else.
Minimal retention, max discretion
We keep only what we need to show you history and alerts. You can delete everything with one click — Emily included.
She's waiting to say hi.
Free to start, takes 12 seconds to connect. Emily will be watching your analytics before your next coffee.