How to Use Bing Webmaster Tools to Track Your Rankings

By Emily Redmond, Data Analyst at Emilytics · April 2026

TL;DR: Go to Search Keywords in Bing Webmaster Tools to see your Bing rankings, impressions, and clicks. Sort by position to find quick wins. Export data monthly to track trends.

Where to Find Your Bing Rankings

Go to Search Traffic → Search Keywords in Bing Webmaster Tools.

You'll see a table with:

• Keyword (the search query)
• Impressions (times you appeared in results)
• Clicks (times someone clicked your result)
• CTR (click-through rate)
• Avg. Position (your average rank, 1–infinity)

Understanding Bing Ranking Data

What Each Column Means

Keyword: The search query. This is what Bing users actually searched for.

Impressions: How many times your site appeared on the search results page (even if not clicked). Higher impressions = higher visibility.

Clicks: How many people clicked your result. Important metric for traffic.

CTR (Click-Through Rate): Clicks ÷ Impressions. If you appear 100 times and get 5 clicks, your CTR is 5%.

Avg. Position: Your average ranking position.

• Position 1 = first result
• Position 10 = last result on page 1
• Position 11+ = page 2+

How Bing Calculates Position

Bing averages your position across all impressions for that keyword. So if you rank:

• Position 1 for 50% of impressions
• Position 2 for 50% of impressions

Your average position would be 1.5.

This is useful because it shows whether your ranking is stable (consistent position) or fluctuating.

Using Ranking Data to Improve Your SEO

1. Find Quick Win Keywords

Filter for keywords where:

• Position: 5–15 (page 1–2)
• Impressions: 50+ per month
• CTR: Below 5%

These are ranking opportunities. A better title tag or improved content can move you to position 1–3.

Example: You rank position 8 for "running shoes" with 200 impressions and 3% CTR. Rewrite the title tag to include the keyword more directly. You could move to position 3 and increase CTR to 10%, tripling your clicks.

2. Identify Content Gaps

Look for keywords you rank for but don't get clicks. This often means:

• The title tag doesn't match the query
• The meta description is confusing
• Your snippet doesn't answer the user's question

Fix: Rewrite the title and meta description to better match the query.

3. Monitor Ranking Trends

Bing data updates daily. Export your keyword report weekly to spot trends:

• Keywords gaining positions (upward trend = good)
• Keywords losing positions (downward trend = investigate)
• New keywords appearing (new topics Bing is crawling for)

💡 Emily's take: I created a spreadsheet that compares position changes week-over-week. A 3+ position drop usually means the competition has improved their content or Bing's algorithm has shifted. A 3+ position gain usually means my optimization is working or the competition has dropped off. Tracking trends helps me react faster than waiting for quarterly reports.

4. Find Related Keyword Opportunities

If you rank well for "running shoes," check for related keywords:

• "best running shoes" (position? impressions?)
• "running shoes for women" (position? impressions?)
• "marathon running shoes" (position? impressions?)

If you rank for "running shoes" but not "running shoes for women," that's a content opportunity.

Advanced: Analyzing Ranking Data

Sort by Impressions (Visibility)

Click the "Impressions" column to sort descending. These are your most visible keywords.

Focus on:

• High-impression, low-click keywords (fix the snippet)
• High-impression, high-position keywords (already winning)

Sort by CTR (Engagement)

Click the "CTR" column. High CTR keywords are:

• Relevant to your audience
• Well-optimized for the snippet

Low CTR keywords (despite high position) may need title/description rewrites.

Segment by Position Range

Create custom views:

• Position 1–3: Protect these (don't let them drop)
• Position 4–10: Optimize these (push to position 1–3)
• Position 11–30: Assess these (are they worth optimizing?)
• Position 31+: Probably not worth focusing on

Comparing Bing and Google Rankings

If you use both Bing Webmaster Tools and Google Search Console, you might notice differences:

Takeaway: Optimize for both by writing great content AND building authority.

Using Rank Tracking Tools (Beyond Bing Webmaster Tools)

While Bing Webmaster Tools shows your Bing rankings, dedicated rank tracking tools show:

• Historical ranking data (years of history vs. Bing's 90 days)
• Multiple search engines (Google, Bing, Yahoo, etc.)
• Rank tracking by country/mobile/desktop
• Competitor tracking
• Daily alerts for major ranking changes

Popular tools: Semrush, Ahrefs, SE Ranking, Moz.

When to use Bing Webmaster Tools: Quick checks, recent trends, daily data.

When to use a rank tracking tool: Long-term trend analysis, competitor tracking, multi-engine comparison.

Best Practices for Rank Tracking

1. Export Data Monthly

At the end of each month, download your Search Keywords report:

How: In Bing Webmaster Tools, click the download button (usually bottom right of the table).

Save as CSV and store in a folder. This gives you historical data beyond Bing's 90-day window.

2. Track Position Changes

Create a spreadsheet comparing month-to-month:

3. Celebrate Wins, Investigate Drops

If a keyword drops 3+ positions, investigate:

• Did you change the page? Revert if it was harmful.
• Did competitors improve? Check what they changed.
• Did Bing's algorithm shift? Look at related keywords to see the pattern.

4. Don't Obsess Over Daily Fluctuations

Bing rankings fluctuate daily. A keyword that's position 5 on Monday and position 7 on Tuesday is still in the same range. Focus on week-to-week or month-to-month trends.

5. Set Realistic Expectations

• Position 1–5: Great (highly visible)
• Position 6–10: Good (visible on page 1)
• Position 11–20: Fair (page 2)
• Position 21+: Low (unlikely to get clicks)

Frequently Asked Questions

Q: Why is my position different in Bing Webmaster Tools than when I search manually?

A: Bing shows an average position across all impressions and devices. When you search, you see one specific result. Personalization also affects what you see.

Q: How often does Bing update ranking data?

A: Daily. Check in the morning for the previous day's data.

Q: Should I focus on Bing rankings or Google rankings?

A: Prioritize based on your traffic. If Bing is 5% of traffic, it's less urgent than Google. But if Bing is 15%+ of traffic, it deserves attention.

Q: How do I improve my Bing ranking for a specific keyword?

A: Check the article on Bing SEO tips for strategies. Short answer: better content, more backlinks, build domain authority over time.

Q: Can I track rankings for keywords I don't rank for in Bing Webmaster Tools?

A: No. Bing only shows keywords you rank for (position 1–100+). For keywords you don't rank for, use a paid rank tracking tool.

Q: Does improving my Google ranking help my Bing ranking?

A: Partly. Good content and technical SEO help both. But Bing's preference for domain authority means you might need extra work (backlinks, citations) to rank as well on Bing as Google.

The Bottom Line

Bing Webmaster Tools' Search Keywords report is your primary tool for tracking Bing rankings. Export data monthly, sort by position and impressions, and focus on quick wins. For long-term trend analysis and competitor tracking, supplement with a dedicated rank tracking tool.

Emily Redmond is a data analyst at Emilytics — the AI analytics agent watching your GA4, Search Console, and Bing data. 8 years of experience. Say hi →